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Poshmark

Brand Activation | Los Angeles, CA | Custom Enclosed Photo Booth

A great outfit deserves a photo, especially when you’re surrounded by people who appreciate a good secondhand find. At Poshmark’s Poshfest in Los Angeles, our vintage photo booth gave guests a place to squeeze in with friends and have fun in front of the camera. The resulting strips were as much about the company as the clothes.

For the two-day celebration, we gave the booth a pink-and-burgundy look built around Poshmark and its “Try Yourself On” message. Guests supplied the personality.

Quick Stat: Enclosed Photo Booth

Metric

Results

Total Photo Sessions

345

Totral Prints

345

Total Shares

259

Total Reach

18,615

Total Impressions

62,985

Booth Type

Vintage Enclosed Photo Booth

Client: Poshmark

Event:Poshmark’s Poshfest

Location: Los Angeles, California

Date: October 2–3, 2026

Event Duration: 2 days

Estimated Attendance:  1,000+ Attendees

The Brief: Give Poshmark’s Community a Moment Together

Poshfest brought Poshmark’s community together around a shared love of fashion and secondhand style. Our contribution was a photo experience that gave attendees something to enjoy together.

A fashion event photo booth fit the occasion. Guests could step away from browsing and pose for a photo with the people beside them, taking home a reminder of their time at Poshfest.

The Challenge: Leave Room for Personality Within the Branding

The booth needed to feel at home in Poshfest’s visual world while giving people an obvious reason to use it. “Try Yourself On” gave us a direct connection between the branding and the activity. On the booth, those words became an invitation to step behind the curtain and have a little fun in front of the camera.

Our Approach: Carry Poshfest From the Booth to the Photo Strip

Custom Enclosed Booth at Poshmark Poshfest with burgundy curtains, branded panels, and a guest inside.

Photo Booth Setup

Our vintage enclosed photo booth sat against the venue’s exposed brick-and-concrete wall, with its entrance facing the event floor. The silver frame kept its old-school character visible.

A burgundy curtain offered privacy during sessions. Inside, a wood-toned bench sat above a pink-and-cream striped floor. The entrance and print outlet were both on the front, giving guests a clear place to enter and collect their photos.

Custom Enclosed Booth at Poshmark Poshfest with burgundy curtains, pink branding, and fashion graphics.

Custom Branding

The pink front panel carried “Try Yourself On” in oversized burgundy lettering. Below it, white Poshmark and Poshfest branding stood out against a darker panel around the print outlet.

Poshfest’s name repeated down the narrow panel beside the curtain. Those details gave our custom enclosed photo booth a recognizable event identity while preserving the familiar shape.

The branded photo booth also picked up the pink seen elsewhere in the venue, including the oversized shopping-bag mirror. It felt connected to the surrounding event design.

Guest Experience

The finished strip shows what happened once guests got comfortable. Four people gathered close for the first photo, smiling toward the camera. Peace signs appeared in the next frame. By the last shot, the expressions had become much less serious.

Three frames gave the group room to change their minds about the pose. They could start with a photo everyone might put on their profile and finish with one that made them laugh.

Prints and Digital Sharing

The photo design carried the burgundy palette onto a strip with three stacked color images. Poshmark and Poshfest appeared above the photos, alongside the October 2–3 dates and Los Angeles location. 

Guests had a printed keepsake and access to digital copies. The analytics recorded text message deliveries and downloads, giving attendees photos they could keep on their phones or share afterward.

The Results

The photo booth data recorded 345 photo sessions and 345 prints. Those sessions produced 1,035 individual images, matching the three-photo format. Digital activity included 259 total shares and 198 views. Snappic also reported a reach of 18,615 and 62,985 impressions with 1000+ attendees.

  • One print per session on average turned booth participation into a physical reminder of Poshfest.
  • About 75 sharing actions per 100 sessions showed digital activity alongside the printed keepsakes, giving guests another way to keep and circulate branded photos.
  • About 173 sessions per day on average gave Poshmark repeated opportunities to engage guests through the booth.

For Poshmark, the booth’s value could continue after the event. Guests had photos that captured their own part in the celebration, with Poshfest’s branding attached to every copy they kept or shared. Revisiting those moments would bring the event back into the picture, too.

Why This Activation Worked at Poshfest in Los Angeles

The enclosed setup suited an event built around self-expression. Guests could try a playful pose with friends behind the curtain, offering some privacy from passersby. That made the format a good fit for Poshfest’s invitation to experiment.

The photo layout struck a useful balance, too. Three large images gave guests most of the space, while the event name and burgundy border made the occasion recognizable. For this experiential marketing experience, Poshmark’s identity framed the moment without crowding out the people in it.

Partner with Stay Golden Photo Booth for Your Next Brand Activation

Planning a gathering around the people who love your brand? A custom photo booth for brand activation can give them something to enjoy together.

Our brand activation service includes planning support and on-site assistance. We can build the look around your event, as we did for Poshfest.

For venues that want an everyday attraction, we also offer permanent photo booth installations. Purchase and rental options are available alongside venue-placement partnerships. Revenue sharing depends on the agreement, with payment processing and available reporting clarified up front.

We train venue staff on booth operation and guest assistance, including basic troubleshooting. Ongoing support can cover maintenance and printer supplies, as well as software updates and post-installation assistance. Support responsibilities are agreed on from the start.

Tell us about your event or venue, and we’ll help you find the right setup.

Ready to Capture Data at Your Next Activation?

Let’s discuss how Stay Golden Photo Booth can help you create a memorable guest experience while building your marketing database.

Get a Custom Quote: staygoldenphotobooth.com/contact

View Our Activation Services: staygoldenphotobooth.com/brand-activation-photo-booth

thomas praxedes 1

Thomas Praxedes

Author at Stay Golden Photo Booth

Thomas Praxedes is the retired Marine behind Stay Golden Photo Booth. He brings 9 years of photo booth experience to weddings, corporate events, and brand activations across Southern California. He focuses on a seamless experience, high-quality photos, fast setup, and trained assistants. He writes guides based on what works onsite and shares practical tips from real events to help you plan smarter.